Employer Branding Initiatives of the US Army |
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» Human Resource and Organization Behavior Case Studies Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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Building a Great Employer Brand?
Through this campaign, the US Amy aimed to generate awareness among the American youth about the different paths available to become an Army officer. The television commercial (TVC) showcased real Army officers narrating their stories to encourage the youth to take up the Army as a career... |
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